Blink: The Power of Thinking without Thinking Author: Malcolm Gladwell Synopsis In his second book, the author applies his characteristic style to explore intuitive judgments. Blink refers to the ‘small judgments and rapid cognition’ which ‘take place behind a locked door’ (page 51). He makes the case that these ‘decisions made very quickly can be every… Read More Blink: The Power of Thinking without Thinking
The Tipping Point: How Little Things can make a Big Difference Author: Malcolm Gladwell Synopsis The theme of this book, the spread of epidemics, will resonate with doctors. The book explores the similarities between the transmission of infections and the spread of ideas, products, messages, and behaviours. The author argues that social trends spread just like viral epidemics-when they cross… Read More The Tipping Point: How Little Things can make a Big Difference
There are so many reasons why everyone must read Malcolm Gladwell. His writing is flawless, the social issues he addresses are relevant, his analysis is incisive, and his story-telling is unrivalled. In book after book, he has helped to shape how we view important subjects from crime to healthcare, from decision-making to work ethics. He dissects complex questions, and… Read More The Inspiring Genius of Malcolm Gladwell
