The Tipping Point: How Little Things can make a Big Difference

The Tipping Point: How Little Things can make a Big Difference Author: Malcolm Gladwell Synopsis The theme of this book, the spread of epidemics, will resonate with doctors. The book explores the similarities between the transmission of infections and the spread of ideas, products, messages, and behaviours. The author argues that social trends spread just like viral epidemics-when they cross… Read More The Tipping Point: How Little Things can make a Big Difference

Connected

Connected: The Amazing Power of Social Networks and How They Shape Our Lives Authors: Nicholas Christakis and James Fowler   BOOK CONTENTS This book explores social networks, real and virtual. Describing them as ‘…intricate things of beauty…’ (page ix), the authors show the extensive influence social networks have on individuals and societies. The concepts they… Read More Connected

Linked

Linked: Why Everything is Connected to Everything Else and What it Means for Business, Science, and Everyday Life Author: Albert-Laszlo Barabasi   BOOK CONTENTS This book explores the diversity and significance of networks, tackling topics ranging from the synchrony of cardiac pacemakers and the menstrual cycle (page 45), to the web-like nature of cells (page 185),… Read More Linked